Adolphe Mouron Cassandre
Cassandre is my new hero. He created the most iconic graphics and typefaces of the Art Deco period and, in many ways, defined the values of contemporary graphic design. Simplicity, strong shapes, powerful and previously unseen relationships between image and text—even using text as image—and the very idea of condensing an image to its purest elements and most recognizable form.
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“A good poster is a visual telegram.”

